Meet the Team
At NewCents, we’re not just consultants—we’re business owners who understand what it takes to succeed. Our team brings together a diverse set of skills and years of hands-on experience across various industries.
We’re passionate about helping small and medium businesses thrive, and each of us plays a unique role in making that happen. Get to know the people behind the practical, no-nonsense advice and support that drive our clients’ success.
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FounderNick Richards is a dynamic professional with a wealth of experience in banking, finance, and entrepreneurship. Holding a Master of Commerce degree with a specialization in Banking and Finance, Nick began their career in the corporate banking sector, where they honed their expertise in financial management and strategic decision-making.
Driven by a passion for innovation and entrepreneurship, Nick transitioned into the startup ecosystem, founding five successful ventures. Their entrepreneurial journey has been marked by a keen ability to identify market opportunities, build high-performing teams, and navigate complex challenges.
With a deep understanding of capital raising and investment banking, Nick has played a pivotal role in securing funding for ventures and executing strategic financial transactions. Their hands-on experience in both traditional banking and the startup landscape uniquely positions them to offer invaluable insights and strategic guidance.
As a versatile leader and visionary entrepreneur, Nick continues to make waves in the finance and startup sectors, leveraging their diverse skill set to drive growth, foster innovation, and create lasting impact.
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Content DirectorLiam is a content strategist, writer and editor who specialises in short form video.
He’s worked with some of the biggest YouTubers and creators online with over a billion views on his work.
He has a deep understanding of what a brand or personality needs to grow in the ultra competitive short form video space.
Who we are
We’re business owners who’ve been in the trenches, living through all the drama, excitement, and challenges that come with building and growing a business.
With a wealth of experience across a range of industries, we’ve seen what works—and what doesn’t. We understand the complexities, the highs, and the inevitable lows that come with the journey.
Through our own experiences, we’ve developed a deep understanding of what it really takes to succeed. Our mission is simple: to help you navigate it all.
Whether it’s the thrilling moments, the tough times, or the everyday grind, we’re here to guide you with practical advice, honest solutions, and a steady hand. No fluff, just real-world experience and insight that makes a difference.
